Is the Email Blaster in Your Toolbelt?

Is the Email Blaster in Your Toolbelt?

Email marketing is one of the most effective digital marketing strategies out there, being a marketer’s cherished tool for its relatively low cost and high return on investment. The traditional method of email marketing is to send out mass promotional messages to as...
The Importance of a Strong Brand in the Retail Industry

The Importance of a Strong Brand in the Retail Industry

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin What do you think of when you hear the word “brand?” Many people picture a...
Your Guide to Google Product Listing Ads

Your Guide to Google Product Listing Ads

Google Product Listing Ads have been around for over 10 years, but now more than ever they are showing up at the top of search results. A Product Listing Ad (PLA) is a data-feed-driven ad that shows up in a Google search when a user queries something product-related...
Tips for Capturing the Best Product Photographs

Tips for Capturing the Best Product Photographs

When it comes to operating a business in the digital age, It’s IMPERATIVE that you have great photos. According to Google, 63% of shopping journeys start online, which means it is so important to have a functional website that showcases everything your business has to...