The average person spends over two hours on social media per day. Hence, social media is one of the best ways for a business to reach customers where they already spend time. If your brand is not utilizing social media within your digital marketing mix, you are missing out on an effective and inexpensive way to connect with your current customers as well as grow your audience. Let’s discuss a few ways to improve your brand’s social media presence:
1. Use eye-catching creative
Although images are not required on all social media platforms, we recommend including a relevant and engaging image in every post. A post with only words is not very attention-grabbing or pleasing to the eye. According to BuzzSumo, Facebook posts with images see 2.3 times more engagement than those without images. You should also mix up your social media posts to include images, videos, gifs, and more.
2. Communicate your brand’s ‘voice’ on social media
You should use social media as a way to create a memorable image of your brand. Think about the overall vibe of your brand and communicate it to your followers through your social media posts. Your brand’s voice should be reflected in your posts, captions, responses to comments, and more so that your social media content is cohesive with your brand’s image.
3. Encourage your followers to engage with you
Social media engagement helps strengthen your relationship with your current customers and convert your followers into more customers. Encouraging your followers to like, comment, or share can help increase engagement on a post. You can ask questions for your followers to answer in the comments, respond to comments and direct messages in a timely manner, and engage with followers through contests and giveaways. These are just a few simple ways to increase your engagement, and therefore, improve your brand’s overall social media presence.
4. Schedule content using a social media calendar
Social media is not always prioritized in a business owner’s mind because of the many other tasks on their to-do lists. That’s why planning your content and scheduling your social media posts in advance is so helpful. There are many platforms that allow you to schedule your social media posts all in one place such as Hootsuite, Buffer, HeyOrca, and more. You can look at the month ahead at a glance and prepare for the specific products/services, promotions, holidays, etc. that you want to focus on.
These are just a few ways to give your brand’s social media presence an upgrade. If you’re wanting some extra help with your social media, you’ve come to the right place. LTD Connect helps brands every day connect with both patrons and potential customers through social media posts. Want to learn more? Connect with us today and see how we can take your brand’s social media presence to the next level!