Using social media platforms to promote your products or services, a.k.a. social media marketing, is a strategy that has proven effective for businesses of all shapes and sizes. But if you’re investing time and resources into your brand’s social media presence, you want to ensure that what you’re doing is actually working. We’ve put together this blog post to tell you about five social media marketing tactics that actually work!
1. Use videos in your content
The rise of TikTok has shaken up all social media platforms and made them promote more video content, especially Instagram. A new report from HypeAuditor shows that Reels are generating the most reach on Instagram, so you should definitely be incorporating videos into your content. Videos help grab and keep a viewer’s attention, humanize your brand, and much more.
2. Encourage follower engagement
Engaging with your followers will help strengthen your relationship with your current customers and hopefully help you gain new customers as well. Encouraging your followers to like, comment, or share can help increase engagement on your posts. You can also ask questions for your followers to answer in the comments, respond to comments and direct messages, promote contests and giveaways, etc.
3. Highlight excellent customer reviews
The majority of customers trust online reviews as much as they trust referrals, so showcasing your business’s positive reviews on social media is a no-brainer. Highlighting great reviews from your customers will help establish trust and show prospective customers that you are a dependable and honest business.
4. Use shoppable posts
If your business does e-commerce, you should absolutely be making your social media posts shoppable. Allowing customers to purchase your products or services directly on a social media platform allows for a streamlined shopping experience. Shoppable social media posts shorten the sales funnel and convert customers right when they’re inspired to make a purchase.
5. Pay for social media ads
Putting money behind your social media marketing campaigns will ultimately increase your chances of conversions. Advertising on social media also allows you to target customers based on their interests, demographics, and more, so you can reach people who are likely to be interested in what you’re selling.
These are just a few tactics to help your business’s social media campaigns be successful. If you’re wanting some extra help with social media marketing tactics, you’ve come to the right place. Contact us and see how we can take your social media marketing to the next level!
