You may be wondering, why is organic reach still relevant when platforms like Facebook prioritize paid content and ad placements? Organic social is the foundation of your business and brand. Your organic social media presence can help strengthen your overall brand, relationships and increase trust (Hootsuite, 2021).
Here are 5 ways to increase your organic Facebook reach in 2022!
1. Diversify your content! Whether it’s changing from a single static image, a gif, a carousel ad, video, or more, increase the diversity of the content you’re putting out there! Users do not want to see the same product image or before and after pictures used over and over again. They should be interested in the content you’re putting out there! This is easily done by mixing up the type of content you’re creating.
2. Answer this question – “Does this provide value?”
It’s 2022. Getting users to engage in your organic content is hard enough! They should count on you to provide them with value each and every time. Whether that is updating your followers on what’s happening at your location, providing a laugh, sharing data that could help them, etc., you need to add value each and every time you’re posting. Give them a reason to come back to your page!
3. Ask for engagement
Not seeing the engagement you’d like? Ask for it! Encourage users to comment their thoughts down below, tag friends who might find the post interesting, share the post, etc. Ask a question in your caption. Throw a poll into your content rotation. Ask users to share the post to their stories. There are hundreds of ways to get your audience engaged in what you’re posting, you just might need to ask them!
4. Show your face!
People respond best to other people! Human connection is real, and the past two years have reminded us just how important this is to consumers. While many things are done entirely virtually now, it is important for your audience to know that you’re not a robot behind the screen! Share photos of yourself, your employees, your customers (with their permission)! Let them see who you are, and they will feel like they know you.
5. Start a Facebook group!
Build your community with a private Facebook group! This is a free way to engage your most valuable and active customers in a way that feels exclusive. Everyone likes to feel special. Being in a group specific to your brand will accomplish this, and provide you with a GREAT audience to get feedback from, test trends with, learn their preferences, and more before bringing the content to your brand page, or to market! Facebook groups have grown exponentially (3.3x from Feb-May 2020) (Hootsuite, 2021) over the past two years, and they continue to prove their importance.
Contact us to learn more about how LTD Connect can help grow your business’ organic reach on Facebook in 2022!
