by LTD Connect | Aug 12, 2024 | Blog
In the competitive landscape of paid search marketing, understanding the right metrics can make all the difference. At LTD Connect, we’re all about making data work for you. Here’s a closer look at the key metrics you should monitor to ensure the success of your paid...
by LTD Connect | Jun 12, 2024 | Blog
Google’s Search Generative Experience (SGE) is fundamentally changing the way users discover information about products and brands across various industries. Since its nationwide rollout three weeks ago, SGE’s AI Overview product has been appearing in a significant...
by LTD Connect | May 30, 2024 | Blog
While we all enjoy mindlessly scrolling through TikTok or experiencing that dreaded FOMO (i.e. fear of missing out) from someone else’s incredible vacation posts on Instagram, successful social media campaigns require more than just eye-catching visuals. Although...
by LTD Connect | May 9, 2024 | Blog
Introduction to Digital Advertising Analytics Digital advertising has become an integral part of marketing strategies for businesses across various industries. With the rise of online platforms and the increasing importance of data-driven decision making, it has...
by LTD Connect | May 9, 2023 | Blog
Google has announced its plans to sunset an older version of Google Analytics known as Universal Analytics. July 1, 2023, will be the day that Universal Analytics will stop processing new data. Instead, the company is asking users to transition to Google Analytics 4-...
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