Television consumption has undergone a massive shift. Over the past decade, streaming platforms have largely replaced traditional cable and antenna television for watching movies, shows, and online videos. In response to these changes, advertising has evolved as well....
R.I.P. The traditional marketing funnel, a linear path from awareness to a one-time purchase, is effectively dead. In today’s hyper-connected landscape, consumers don’t just “drop out” of the bottom of a funnel; they live in a constant state of discovery....
AI writing tools are everywhere right now. Blog posts, emails, social captions, product descriptions, landing pages — and let’s be honest, you probably wouldn’t have thought twice about AI clichés being a thing a year ago. But we just used one. The em dash. If you...
It has been a big week of announcements over in Google-World. I’ve seen quite a few overblown reactions online, including “SEO is dead.”, “F@#$ Google & AI, AI is taking over the world”, “Search as we know it, is OVER.”...
Recent Comments