Everyone loves a good story!
We tell our kids stories…
TV shows, movies, even songs…they’re all about storytelling.
When you are at a cocktail party, it’s inevitable, the best storyteller gets the most attention.
You know what else is all about storytelling?
The best marketing efforts tell a great story about the benefits of a product. The message is clear, urgent, and thought provoking.
There are a lot of ways to deliver and communicate these stories:
- Customer testimonials
- Industry experts or a credible spokesperson
- Relatable situations
- Product demonstrations
- The list goes on!
How are you going to show the features and benefits of your product to your target audience?
For years, television was the most impactful way to create an emotional bond between a product and the consumer. TV viewership still has a large following, and depending on your target market, it may be one of the best places to put your advertising dollar. But there are some other things you should consider.
YouTube is the #2 search engine in the world right behind Google, and over 5 billion videos are viewed on YouTube each day.
There are 100 million minutes of video consumed on Facebook, every single day. Yes! 100 million minutes.
In 2020, the number of individuals who viewed digital ads in the U.S. was 232 million and video penetration accounts for over 83% of the entire population.
Make your TV production budget go further with digital video! Multipurpose, multiplatform, and more bang for your production dollar.
We have several clients on “Video Everywhere” (part of our HITCH program). There are multiple platforms to consider in your video mix; OTT, connected TV, pre-roll, in content videos, social media stories, etc…
Be a great storyteller! Make sure your story is compelling, relatable, solves a problem, and most importantly is seen by the right people at the right time in the right place.