One of the problems in the social media world is choosing between paid and organic social media, but that’s not the case here. At LTD Connect, we suggest you do both. You’ll get a better bang for your buck and it’s a win-win for your brand.
To understand why paid and organic social media are better together, first, you must understand what they mean and do separately.
Organic Social Media
Organic social media is just like a garden in your backyard. You can go back there today and grab a tomato at no charge and it feeds you. This refers to any and all free content including posts, pictures, videos, and more. When you post organic content you can assure that the audience viewing is a good number of your followers, followers’ followers IF they share your post, and also people that are following any of the hashtags you included in your post. The reason most businesses use organic social media starting out is to most importantly establish their brand name and voice and build relationships with their consumers.
Paid Social Media
You can probably take a guess at what paid social media means. Paid social media is when your brand pays money to Facebook, Google, Instagram, Youtube, etc to have your content shared with new and potential targeted audiences who will be interested in your products or services. This is great to use to open your brand to new potential followers aka, consumers. With paid social media, you’ll be able to generate leads, promote any event or content and drive conversions in sales.
Which One is Better?
Paid and organic social media is kind of like cereal and milk. Both are good separate, but they are better when put together. Jointly they can work thoroughly to help promote your content and help you better understand your audience and build new audiences.
Take advantage of paid and organic social. These two used in combination will help you better connect with your audience and benefit your brand in the long run.