Blog

Google has announced its plans to sunset an older version of Google Analytics known as Universal Analytics. July 1, 2023, will be the day that Universal Analytics will stop processing new data. Instead, the company is asking users to transition to Google Analytics 4-...

From newspapers to billboards to radios to TVs, marketing has been an essential part of business since the beginning. As our world expands into the vast digital space, it has become common for websites and companies to track your online presence. In some cases,...

There never seems to be enough time in the day to mark everything off of our to-do lists. Remembering to post on social media should not be another thing on yours! There are many resources available in the digital world to help make maintaining a consistent, valuable...

Connected TV has been around for more than a decade, becoming a common way for people to consume media. In summary, it is a way to show commercials to users that are watching video content through the internet. If your brand is not taking advantage of connected TV...

Google has designated LTD Connect as a 2023 Premier Partner in its Google Partners Program. The program is exclusively granted to the leading 3% of marketing agencies across the country, providing them with exclusive access to premium Google services and resources-...

Will TikTok be banned in the US? If the ban does indeed go into effect, what will it mean for businesses, marketers, and creators? If you’re not already familiar, there are rising concerns about the potential for TikTok user data to be accessed by the Chinese...

One of the problems in the social media world is choosing between paid and organic social media, but that’s not the case here. At LTD Connect, we suggest you do both. You’ll get a better bang for your buck and it’s a win-win for your brand. To understand why paid and...

Artificial Intelligence (AI) can help your business improve its overall marketing efforts. AI solutions can help improve a marketing team’s efficiency as well as the overall customer experience. One of the best ways we recommend using AI is to accelerate your content...

The digital world is constantly changing. There are many new and upcoming ways to boost your SEO ranking, but there will always be four key components that will probably never change. Let’s talk about how your business or brand can improve your SEO ranking. ...

“People buy on emotion and justify on logic.” -Zig Ziglar In order to have a successful business, you must have consumers who want to buy from you. But knowing WHY people buy your products or services is so important. Let’s discuss some key points on the psychology of...

Nowadays, social media has become an essential tool for brands to interact with consumers. More and more people are using social media as a search engine, and according to searchenginejournal.com, 59% of the world’s population uses social media for an average of 2...

It’s cheaper to retain a current customer than it is to attract a new one. We all know this to be true – customer retention is essential. But consumer behavior has changed over the past few years, and businesses must adapt. Let’s walk through a few tips to boost...

It’s important that your brand is marketing to the new generation of consumers: Gen Z. For starters, Pew Research Center defines Gen Z as anyone born in or after the year 1997. This generation is media-savvy, largely due to the fact that they grew up using the...

Every business thinks they have it down when it comes to creating ads, but truth be told, there is more to it than just creating a great design. In this blog we’ll discuss five key tips on how to create ads that convert into sales. Let’s get started with knowing who...

Your website is a key asset for your business. It is essentially your storefront, and if you don’t have a good one, then you’re missing out on potential customers who can’t find information about your products or services. If your site isn’t optimized for search...

When it comes to effective marketing campaigns, utilizing a drone is a great way to elevate your business. Drone advertising is increasingly popular among business owners. You can get extreme aerial views of a specific scene with a drone advertisement. Drone marketing...

Influencer marketing is an effective tool for businesses of any size. Influencers have revolutionized the way many businesses are using social media marketing. In fact, according to Oberlo, 93% of marketers have used influencer marketing. A local business may think...

Using social media platforms to promote your products or services, a.k.a. social media marketing, is a strategy that has proven effective for businesses of all shapes and sizes. But if you’re investing time and resources into your brand’s social media presence, you...

Email marketing is one of the most effective digital marketing strategies out there, being a marketer’s cherished tool for its relatively low cost and high return on investment. The traditional method of email marketing is to send out mass promotional messages to as...

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin What do you think of when you hear the word “brand?” Many people picture a...

Google Product Listing Ads have been around for over 10 years, but now more than ever they are showing up at the top of search results. A Product Listing Ad (PLA) is a data-feed-driven ad that shows up in a Google search when a user queries something product-related...

When it comes to operating a business in the digital age, It’s IMPERATIVE that you have great photos. According to Google, 63% of shopping journeys start online, which means it is so important to have a functional website that showcases everything your business has to...

The retail industry has experienced a lot of changes in the last couple of years due to the pandemic. Conventional business models quickly proved inefficient and retailers have had to pivot and position themselves in new ways to continue to grow in a rapidly changing...

Chances are you’ve heard of SEO and SEM and know they’re important, but what exactly are they? How are they different?  SEO stands for Search Engine Optimization, which is the process of improving where you rank organically among search engines and their results....

Companies spend a lot on marketing efforts. In 2021, US advertisers spent $296.4 billion dollars on media, and are expected to spend $33 billion more in 2022 according to Zenith. But is all that money well spent? And more importantly, does marketing actually work? An...

When it comes to advertising on social media, Facebook, Instagram, Youtube and Twitter may all come to mind; however, one of the most overlooked social platforms is Pinterest. According to Statista.com, the social platform has seen up to 444 million active users...

Marketing- it’s essential to any business. Most companies understand the importance of marketing, but when things get busy, it is one of the first things to fall to the wayside. That’s one of the reasons why hiring a digital marketing agency can be so useful. Let’s...

There has been significant growth around the Metaverse over the past year, and it’s our job as marketers to understand why and how to use it. Parts of the Metaverse are here now, but there is still so much more to come. It’s a work in progress, and the full vision of...

Search Engine Optimization, or SEO, is one of the most important ways to get your company’s website in front of your target audience. Around 58% of people online do not know how to differentiate between organic and paid results. Now- what does that mean? Paid search...

TikTok is an opportunity to discreetly market to your target audience in a way they genuinely enjoy, but HOW? We asked the same question, and this is where our research took us: Trends are key: Find trends on the discover page! Get more specific to your business by...

Consumers spend about 4% to 6% of their monthly expenses on gas. For some drivers, it can rise to as much as 20%. Regardless of the particular percentage though, it’s evident that this change in price causes a shift in consumer behavior: Effect on Retail...

Do Online Reviews Really Matter? Do they ever! The rating that users leave about your company will tell your potential customers what to expect before you ever get the chance to win them over. Online reviews on Google and social media platforms help build confidence...

Let’s take a sky-high view of this question: Is Your Business “Ready” to Run Ads? What purpose does a website serve? For Google, it serves the purpose of fulfilling a need for a user. When you type in something like “CPA near me,” the results that are shown to...

The average person spends over two hours on social media per day. Hence, social media is one of the best ways for a business to reach customers where they already spend time. If your brand is not utilizing social media within your digital marketing mix, you are...

Every brand has its own identity and with that- an idea of how it wants to be perceived by the public. Most companies believe excellent customer service is the key to success, which goes hand-in-hand with brand reputation management. You may be asking yourself “what...

Common Marketing Mistakes That Your Business Should Avoid Marketing is expensive, but it’s a necessary expense. There are a few key things to remember to make sure your marketing is achieving its objective. We advise clients that marketing is roughly 33 percent of the...

Are you wanting to grow the amount of organic traffic that comes to your website? If you are a smart marketer, of course you are! Organic traffic refers to the visitors that land on your website due to unpaid search engine results. Because most users won’t scroll past...

CASE STUDY The Challenge The construction industry has not been immune to the labor shortage caused by the pandemic. The need for technicians has reached an all-time high, and many dealers are left unable to meet the service demand due to being short-staffed. Service...

Why should my business use TikTok? Your audience is here! TikTok recently surpassed 1 billion daily users in 2021 and is currently projected to overtake Instagram by mid-2022. It’s no longer the Gen Z-only platform either. In the US, over 75% of users are over the age...

The transition from the customer in the showroom to the online digital customer that submits a lead has proven difficult for some to wrap their arms around.  The biggest reason is simple!  The interaction is taking place behind a screen, and since the...

Our passion for innovating the way digital agencies do business has been at the heart of our mission since founding LTD Connect. We pride ourselves on consistently bringing fresh ideas, new tactics, and refined approaches to our clients on a regular basis. It is an...

You may be wondering, why is organic reach still relevant when platforms like Facebook prioritize paid content and ad placements? Organic social is the foundation of your business and brand. Your organic social media presence can help strengthen your overall brand,...

Like most Americans, you have probably watched a movie or show through a streaming service in the past year. In fact, more than 80 percent of TV households in the U.S. now have at least one connected TV device (Source: Leitchman Research Group.) Connected TV is so...

“We need more sales so figured it was time for some advertising” This is a common thing we hear from clients when we first meet. A common response they hear from us… “Well, are you prepared to do business?” As you can imagine that raises a few eyebrows and...

Everyone loves a good story! We tell our kids stories… TV shows, movies, even songs…they’re all about storytelling. When you are at a cocktail party, it’s inevitable, the best storyteller gets the most attention. You know what else is all about storytelling? Effective...

Digital Marketing consists of many facets, but one of the main is video. In 2021, video isn’t going anywhere and is only getting bigger! In the year 2020, as many as 85% of businesses reported to use video in some capacity (Oberlo, 2021). Knowing that video is here to...