Jones & Son Diamond & Bridal Fine Jewelry
First, we completed a market analysis to help address the issues they were facing and ensure they were prepared to do business. One of our findings was that their website was outdated and not ready to convert online traffic. We also learned that many local furniture stores are switching their focus to e-commerce in order to compete against the huge online retailers. But the reality is that most of your marketing efforts should still be focused on getting your customers in the door.
We helped increase their in-store foot traffic through strategic creative messaging. Their ads encouraged consumers to come visit in person, so they can see that Cleo’s has furniture in stock that shoppers can take home today. This helps alleviate shopper’s inventory and shipping concerns, as well as allows Cleo’s salespeople to close the deal.
We used our HITCH technology to build personas and match them with actual in-market shoppers who are in a 45 to 60-day buying window. Through analyzing online user behavior, we’re able to hit different people with different offers and incentives that appeal specifically to them. The results? In less than one year, there were over 18,000 people who saw an ad online and visited one of their 15 locations to make a purchase.
Gregory Poole CAT
In less than a year, we have seen over 2,800 qualified applications across all
campaigns, and the apprenticeship program opportunities were completely filled within the first two months of the campaign launching.
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