Maximizing your customer base is crucial, so you’ll want to ensure your business information is readily accessible. One of the easiest and most effective ways to achieve this is by setting up a Google Business Profile (previously Google My Business). This guarantees that customers know your company’s address, what services you offer, your contact information, and much more.
At LTD Connect, we believe it’s essential to have an up-to-date and accurate Google Business Profile for your large or small business, and we’re here to explain why!
Your Information Hub
Gone are the days of the Yellowbook to find a repairman; all you have to do now is Google the services you need, and the search engine will supply you with nearby results. That’s why it’s essential to include the following information when setting up your Google Business Profile.
- Address and Location
- Listing your updated and accurate address ensures customers can easily find your location. You can also list nearby cities and their postal codes so that customers nearby can find you.
- NOTE: It may be best to hide your business address if you do not have a storefront.
- Listing your updated and accurate address ensures customers can easily find your location. You can also list nearby cities and their postal codes so that customers nearby can find you.
- Business Hours
- Providing up-to-date business hours helps prevent confusion for customers traveling for your products or services. It is also a good practice to update your business hours for holidays to help prevent an influx of inquiries.
- Contact Information
- Listing your phone number ensures your audience can easily reach you with questions, feedback, or potential opportunities.
- Keywords
- When setting up your Google Business Profile, you should include the types of products and services your business offers. This helps customers find you via Google’s search engine.
- Social Profiles
- You can now add links to your social media profiles so customers can better understand who you are and what you offer.
What’s Next?
Once your information is published and approved by Google, you’ll still want to add more information over time. Whether you need to update your business services, address, phone number, or store hours, it’s important to ensure everything is current. However, there are other ways to stay connected and relevant in the ever-evolving Google algorithm.
- Q&As
- Customers can ask questions that you can answer in the Q&A section. You can also ask and answer your own questions to boost SEO.
- Google Business Updates
- Be sure to occasionally post fresh and engaging content to Google Business Updates. This lets customers know you’re active in your community and readily available for inquiries. It also improves SEO and gives customers a better idea of what your business offers.
- Reviews
- Once your business profile is set up, customers can leave reviews. This section allows clients to provide valuable feedback and gives you the opportunity to thank them or correct any negative situations.
Setting up a Google Business Profile is essential to kickstart your new business. It helps customers find you and frees you from redundant questions while improving SEO. If you need help setting up and managing your Google Business Profile, LTD Connect is here to help! We specialize in Search Engine Optimization, content creation, and much more!
Contact LTD Connect today to see how we can improve your online content!
