How to use AI as a Marketer

Apr 4, 2023Blog0 comments

Artificial Intelligence (AI) can help your business improve its overall marketing efforts. AI solutions can help improve a marketing team’s efficiency as well as the overall customer experience. One of the best ways we recommend using AI is to accelerate your content process. If you’re reading this, you likely understand the struggle of consistently creating new & original content. Between blog posts, newsletters, podcasts, and TikTok – there is a big content demand. 

AI is a great tool to help accelerate some portions of a marketer’s work, but you shouldn’t think of it and be terrified that it will replace you because it should never be a total replacement. It lacks lived experience and a sense of strategy in writing, so there will always need to be a partnership between creators and AI in order to get the best value out of it.

Here are a few ways we recommend using AI:
  1. Long-form content, such as blog posts and articles.
  2. Social media captions.
  3. Ad copy: This works great for creating variations to test what words perform best. 
  4. Graphics: You can type in a prompt as detailed or vague as you’d like and have artwork created almost instantly.
  5. Chatbots: They can provide 24/7 customer support and also help with lead generation.
  6. Repackaging content: You can take a piece of content you’ve written and leverage AI to repackage that into different formats and tones. For example, you can take a blog post and turn it into a Twitter thread, or a LinkedIn post, so you can get more value out of that core piece of content. 

AI is no longer the future—it’s very much the present. If you’re interested in starting your AI marketing journey, LTD Connect would love to help. Reach out to us and let’s chat about how AI can help take your marketing to the next level!