Search Engine Optimization, or SEO, is one of the most important ways to get your company’s website in front of your target audience. Around 58% of people online do not know how to differentiate between organic and paid results. Now- what does that mean? Paid search ads are the top results when looking on Google; you can distinguish them by seeing “AD” underneath the result. Organic search results are anything else that appears underneath the ads at the top of the results page. 36% of users believe that the companies in the top ad positions are market leaders and are the go-to company for their field. So, how can you use SEO and content creation to make your business a leader in the industry? Keep reading to learn more about how LTD Connect uses SEO and content marketing to help grow your business.
Blogs and Their Impact on SEO
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.
- Time spent on page-The amount of time users spend on your website is known as dwell time. From the moment a user clicks on your website to the moment they exit- the longer amount of time spent on a site tells Google how valuable your content is to the reader. The more valuable Google thinks your website is, the higher up in the results your site will be.
- Page loading speed-Photos and videos are great tools to use, however, overusing them can greatly impact the page speed and loading time. If your blogs take too much time to load, it can negatively impact your SEO results. You will also want to remove any unnecessary plugins as those too can contribute to a slower loading time.
- Internal linking-It is incredibly important to include internal links when creating blog content. You’ll want to consider the call to action for the customer. Are you trying to get them to purchase a new car, piece of jewelry or even check out other relevant blogs you’ve written? This could be in the form of a button or a hyperlink attached to the blog post.
- Know your audience and keywords-Before you begin producing content for your website, you’ll want to consider who your target audience is and what you want them to do after reading your blog. Once you know who your audience is, you’ll want to conduct keyword research. This will help you find out what type of content your audience is looking for and want to read. You will use these keywords strategically throughout your posts to help with ranking. Be sure to include them in the title tag, headers and body, URL and meta description.
How Can LTD Connect Help You?
At LTD Connect, our team of digital marketers is constantly finding new ways to boost our client’s SEO and Google rankings. We are always researching the latest market trends and ensuring that our clients are considered thought leaders in their industries. To learn more about the services we offer and how we can help grow your business, click here.
Ad World 2022 Session: The SEO & Content Game-Changers to Grow Your Rankings. Mez Homayunfard Co-Founder & Head of Sales & Partnerships, Online Marketing Gurus & Safwan Chowdhury Chief Growth Officer & VP of Sales, Online Marketing Gurus