Nowadays, social media has become an essential tool for brands to interact with consumers. More and more people are using social media as a search engine, and according to searchenginejournal.com, 59% of the world’s population uses social media for an average of 2 hours and 30 minutes daily! The key to utilizing social media to generate sales is meeting consumers where they are. In this blog post, we’ll take a closer look at how social media could be the future of e-commerce and ways you can use social media to boost sales.
Social media has revolutionized the way we shop, especially since the start of the pandemic. With billions of active users daily, social media has become the perfect place for businesses to sell their products and engage users. Social commerce is the process of selling products directly on social media platforms. You can reach consumers where they are, offer frictionless shopping experiences, and leverage the eCommerce boom with social commerce.
One of the biggest advantages of social commerce: it cuts out all of the unnecessary steps and redirects in the conversion funnel. More steps give the customer more opportunities to drop out of the funnel and will likely not follow through with a purchase. Social commerce streamlines the purchase journey from initial contact to checkout in a single screen while the customer is most engaged.
Selling on Facebook
Facebook is a great place to start social commerce and makes it easy for brands to set up an in-app shopping platform or integrate an existing shopping platform like Shopify or BigCommerce. The benefits of selling on Facebook are:
- Low Marketing Cost- Facebook has a relatively low marketing cost compared to other tactics and can get you good results for a relatively low cost.
- High Engagement- Using your existing Facebook business page, you can easily sell your products and engage with your target audience through highly useful targeting options.
Selling on Instagram
According to Statusbrew.com, some 70% of shopping enthusiasts turn to Instagram for product discovery. The social platform holds the crown for the highest average order value of about $65 compared to Facebook, Twitter and Pinterest. Some of the advantages of selling on Instagram include:
- Tagging products in posts and stories that link directly to the item they are interested in buying and checkout.
- You can add multiple items in a single post for increased chances to catch your customer’s eye.
Whenever you are ready to take your business’s online marketing to the next level, reach out to the marketing specialists at LTD Connect for all your needs. Our team is here to identify your business goals and put together a plan that is specific to your industry and needs. Contact us today for a free consultation and learn more about how LTD Connect can help you grow your business!