The retail industry has experienced a lot of changes in the last couple of years due to the pandemic. Conventional business models quickly proved inefficient and retailers have had to pivot and position themselves in new ways to continue to grow in a rapidly changing world. Retailers have had to switch up their marketing strategies in order to reach new customers.
Let’s discuss a few of the most popular marketing trends that retailers are currently utilizing in 2022:
- SustainabilityNearly 70 percent of consumers in the U.S. and Canada think it is important that a brand is sustainable or eco-friendly, according to an IBM and National Retail Federation study. The demand for eco-friendly products and green materials continues to grow across industries.
- Fast ShippingOnline shopping is more popular than ever, and with that more consumers expect fast shipping from retailers. Many shoppers are also willing to pay extra for expedited shipping. Shipping online orders from brick and mortar stores is a trend that looks like it’s here to stay.
- Augmented RealityAR creates a new digital experience for consumers, adding more value to their shopper experience. For example, a shopper can essentially “try on” a piece of furniture in their living space before making a purchase. Retail is an appealing field to explore AR opportunities because the results are more measurable.
- Social CommerceSocial commerce allows businesses to make sales directly on social media platforms. It benefits consumers because of how quick and seamless it is to make a purchase, streamlining their ordering process. It is very beneficial for businesses as well because it can help you reach more customers, increase traffic to your website, and more.
If your business is open to adopting new marketing trends and opportunities, you’re more likely to increase your revenue and market share. Interested in trying out a new retail marketing strategy? Reach out to us and let us help you conquer the next phase of digital advertising!