When it comes to operating a business in the digital age, It’s IMPERATIVE that you have great photos. According to Google, 63% of shopping journeys start online, which means it is so important to have a functional website that showcases everything your business has to offer. Websites are the digital showroom for any business, so you should make sure you have great photos to feature your products. At LTD Connect, we understand how important it is to have great quality photos- which is why we’ve put together this blog to help you capture the best product photographs.
Why Are Photos Important?
Great photos sell your product and start conversations with your customers! Not only are they important for your website, but they can also be repurposed for your email newsletters, social media, and more!
- Start with Good Lighting
Before you grab your camera and start taking photos, you’ll want to make sure you are shooting in a space that has great lighting. If it seems dark, add some light using lamps! Position your lamps from multiple angles and play with the highlights and shadows. If you are wanting a soft light, try putting a white piece of paper over the light source. The paper will block some of the light while still lighting up the space in front of it.
- Pay Attention to the Background
One of the most frustrating things to happen when shooting photos is thinking you are getting some great shots, only to find out later that there was a distraction or something in the background that takes away from the product itself. Make sure everything behind your subject is how you would like it to look. Maybe hang a curtain or place your products in front of a blank white wall.
- Shoot from a Tripod or Fixed Position
Make sure that you have a secure place to position your camera. You’ll want to reduce as much shake as possible to get a clean and crisp photo. If you’re using your smartphone (which is able to capture incredible photos) there are tripods designed specifically for that. Tripods can ensure consistency across your product photos and help maintain branding.
- Shoot, Shoot, Shoot
When it comes time to actually start taking photographs, you’ll want to shoot as many as you possibly can. The more photos you take, the more options you have to choose from. Try shooting photos from different angles and get a variety for customers to look through. The modern-day customer wants to know exactly what they are buying, and by taking photos from all different angles, they can truly see what they are buying.
Contact LTD Connect Today!
Now that you have the tools to capture the best product photographs, you need a digital marketing agency to help you with your social media, website, and more. Our team at LTD Connect is constantly learning about new ways to help businesses grow their online presence and get the best return on their marketing investment. Contact us today to learn more about how LTD Connect can take your business to the next level!