Google Product Listing Ads have been around for over 10 years, but now more than ever they are showing up at the top of search results. A Product Listing Ad (PLA) is a data-feed-driven ad that shows up in a Google search when a user queries something product-related (Hootsuite). These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads (Google). We understand how successful this ad type can be for advertisers of all shapes and sizes, so we’ve put together this blog post to break down how they work.
Example of a Google Product Listing Ad:
This ad type includes specific information about a product, including the price, product description, product image, and more. This is beneficial for shoppers because it’s the information they’re really searching for. They are also shown at the very top of the page, before any other ad type on Google.
How do they work?
Google pulls in information from your product feed, which you’ll add to your Google Merchant Center account. You won’t need to build each ad separately but rather focus on the information in your product feed being accurate and well-optimized. These ads participate in an ad auction so you are only charged when someone clicks on your ad.
Product Listing Ads offer e-commerce sellers a great return on their investment if they follow best practices such as using ad extensions to stand apart from their competition. Overall, they are a great opportunity for sellers to increase their sales and grow their business.
How can you get started?
If you’re unsure of how to get your Google Product Listing Ads up and running, that’s where we can come in and help! Give us a call at 501-553-9318 and let’s discuss how to make your Google Shopping ad campaigns successful!
