Influencer marketing is an effective tool for businesses of any size. Influencers have revolutionized the way many businesses are using social media marketing. In fact, according to Oberlo, 93% of marketers have used influencer marketing. A local business may think that influencer marketing would not be effective for them, but that is not the case. Continue reading to learn about the benefits there are for your local business.
- Reaches new prospective customers.
Influencer marketing expands your reach because influencers share your products and services with their own followers. You should be sure to choose influencers that are the right fit for your brand. Selecting influencers whose audiences are similar to yours will help you get in front of your target audience. There are influencers out there for every industry, so you can reach customers who are highly interested in your products and services.
- Boosts authenticity.
Because influencers get to choose the brands they want to partner with, influencer marketing helps customers see your brand as more authentic because their followers trust that they only recommend products and services they really believe in. By working with influencers who align with your brand, you can absorb some of the trust and authenticity they’ve built with their followers.
- Cost effective.
Partnering with local influencers can be very inexpensive. We recommend that small or local businesses partner with micro-influencers because of their lower costs and higher engagement rates. According to Social Bakers, micro-influencers also have over a 20% higher conversion rate. Some local influencers may also be willing to promote your business in exchange for products or services instead of payment.
- Garners a high ROI.
According to Influencer Marketing Hub, for every $1 that brands spend on influencers, they get an ROI of $5.78. We understand how advertising sometimes feels like pulling the handle on a slot machine and hoping you’ll hit it big. With a guaranteed ROI, it’s worth seeing what influencer marketing can do for your local business. Get in touch with us to discuss what it could look like for your business!