Are you wanting to grow the amount of organic traffic that comes to your website? If you are a smart marketer, of course you are! Organic traffic refers to the visitors that land on your website due to unpaid search engine results. Because most users won’t scroll past the first page of Google results, it’s essential for your business’s website to rank high on a search engine result page. Let’s discuss how to increase your organic website traffic, and in turn, grow your audience and reach your marketing goals.
- Define keywords
The first step in increasing your organic website traffic is identifying keywords. Keywords play a key role in helping your pages rank well in search results. You should do the necessary research to ensure that you are optimizing your content for the right keywords. Here is a great resource to help you get started.
- Write blog posts
Writing blog posts is an excellent way to boost your website to the top of search engine rankings. You should consistently create new content that is relevant and engaging to your audience. It is important that you aren’t writing just anything and that you really take the time to create blog posts that are informational and enjoyable to read. The goal for your blog posts is to use search engine optimization (SEO) tactics that will make your site more appealing to Google.
- Create landing pages
A landing page is similar to a blog post, with the main difference being that landing pages are meant to inform readers about a product or service that your business provides. The main focus of landing pages is to rank for keyword(s) that you are targeting, whereas blog posts are more conversational and entertaining. Creating new landing pages on your website is an effective way to increase your organic website traffic. You should also update existing blog posts and landing pages with fresh content. This lets Google know that you are keeping an eye on your website and updating pages as necessary.
Search engine optimization is both an art and a science, and it takes time to understand and master. If you want to prioritize your organic website traffic, we recommend relying on a skilled marketing agency to help. Our team at LTD Connect is experienced in helping businesses create content that boosts search engine rankings. Want to learn more? Connect with us today to learn about our SEO services.