Is Social Media the Future of E-Commerce?

Is Social Media the Future of E-Commerce?

Nowadays, social media has become an essential tool for brands to interact with consumers. More and more people are using social media as a search engine, and according to searchenginejournal.com, 59% of the world’s population uses social media for an average of 2...
Tips to Boost Customer Loyalty and Retention

Tips to Boost Customer Loyalty and Retention

It’s cheaper to retain a current customer than it is to attract a new one. We all know this to be true – customer retention is essential. But consumer behavior has changed over the past few years, and businesses must adapt. Let’s walk through a few tips to boost...
The Basics of Marketing to Gen Z

The Basics of Marketing to Gen Z

It’s important that your brand is marketing to the new generation of consumers: Gen Z. For starters, Pew Research Center defines Gen Z as anyone born in or after the year 1997. This generation is media-savvy, largely due to the fact that they grew up using the...
Tips for Creating Ads that Convert

Tips for Creating Ads that Convert

Every business thinks they have it down when it comes to creating ads, but truth be told, there is more to it than just creating a great design. In this blog we’ll discuss five key tips on how to create ads that convert into sales. Let’s get started with knowing who...
How to Optimize Your Website for Search Engines

How to Optimize Your Website for Search Engines

Your website is a key asset for your business. It is essentially your storefront, and if you don’t have a good one, then you’re missing out on potential customers who can’t find information about your products or services. If your site isn’t optimized for search...